Legal Marketing & PR

Vote for this Blog as an ABA Journal Top Blog

Posted on December 02, 2009
For the third consecutive year, the ABA Journal has identified the 100 best legal blogs -- including the LawMarketing Blog (Woo-hoo!)  'We wanted to make this Blawg 100 more participatory to reflect the social media movement,' said Ed Adams, editor and publisher of the ABA Journal...

LAST CHANCE to Register for "How Plaintiff Tort Lawyers Can Generate High-Value Leads"

Posted on November 30, 2009
Webinar date: Wednesday, December 2, 2009. Plaintiff tort lawyers can use a NEW marketing technique to generate qualified leads in a highly-efficient cost-per-lead advertising model. Marketing experts Michael G. Cummings and I will host this LIVE presentation at the bargain price of $30 per connection...

More law firms take on cross-selling

Posted on November 30, 2009
From the Wisconsin Law Journal: When it comes to attracting new clients, a standout partner can be an asset to a firm. But while one lawyer may be able to boost his or her own bottom line, a number of firms are adopting a team approach to help expand business, especially in a down economy...

Happy Thanksgiving

Posted on November 26, 2009

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Clients want "Concierge Services"

Posted on November 25, 2009
When I attended the Association of Corporate Counsel meeting last month, the corporate clients were calling for law firms to offer "concierge services." When I conduct retreats and training sessions at law firms, I generally get blank stares when I suggest that the lawyers offer "concierge services...

5 Ways to Monitor Websites

Posted on November 24, 2009
These are sites and software tools that can automatically track changes on chosen web pages and send alerts when a website has been updated with new information. This is especially helpful for monitoring blog sites and other irregularly updated sources...

New Video: 4 Law Firm Marketing Technology Tips

Posted on November 23, 2009
Here are four technology tips to generate a ton of leads for lawyers in small firms. There are a lot of ways you can spend money on marketing with technology, but these are all free: There is one directory lawyers need to be in -- you can forget about all the others -- but you must be found in this one: Google...

The Lawyers' Definitive Guide to Video Marketing

Posted on November 21, 2009
Gerry Oginski, Esq., has written a tip-packed article on markeing yourself online with video.  A New York medical malpractice and personal injury trial lawyer in practice for more than 21 years, he has produced and created more than 200 to market his law practice where he explains to consumers how lawsuits work in New York...

RainMaker Software, Inc.'s Law Firm Economic Assistance Package Awards +$430,000

Posted on November 20, 2009
RainMaker Software announced that it has has awarded more than $430,000 in funds to 33 different firms in its $1 million Economic Assistance Program for law firms. The program was originally announced to law firms back in March and continues to increase applicants as the December 31st deadline approaches...

Unlock the Power of Social Arbitrage

Posted on November 19, 2009
Following is a guest post from lawyer coach Martha Newman. What goes into the complex formula we call SUCCESS? Success involves leveraging the strong relationships you have built through your networking to OTHER people's advantage. Strive to make everyone around you successful - and you'll find success yourself...

Trouble At Twitter: U.S. Visitors Down 8 Percent In October

Posted on November 18, 2009
From TechCrunch.com:   Ever since last summer, Twitter's growth in the U.S. has been stalling. But in October, the number of people who visited Twitter.com from the U.S. actually declined for the first time by 8 percent month-over-month. Estimates released today by comScore put Twitter's domestic unique visitors at 19...

Bring Your Client to the Final Hearing

Posted on November 16, 2009
A great marketing tip I picked up from a partner at a West Virginia law firm is to bring your client to the final hearing of his case. If the judge or jury rules in your favor, you look like a hero to the client. If they rule against you, the client will be angry at the judge or jury -- not you...

How to Make Networking Events Work for You

Posted on November 12, 2009
Networking works best if it is done with "marketing aforethought." Here's your game plan for an effective networking event. Where to Go The best meetings for networking are the ones your clients and referral sources go to. Every person in business belongs to a trade association...

Seyfarth, Baker & Reed Smith Send Lawyers to Business School

Posted on November 12, 2009
Article from: Chicago Tribune (Chicago, IL) It reads like a typical MBA student class schedule: performance management, the global organization and creating value. Only the students are not future CEOs or CFOs. They are lawyers wanting to learn to think like business executives...

Only 24 hours left to register for ACC Value Challenge Webinar - don't miss out!

Posted on November 11, 2009
  Womble Carlyle Prospers by Adopting Association of Corporate Counsel Value Challenge Only 24 hours left to register - don't miss out! Womble Carlyle Sandridge & Rice, a firm respected as a pace-setter in the legal profession, has adopted the Value Challenge made by the American Corporate Counsel Association -- and prospered as a result...

A new design for LinkedIn

Posted on November 09, 2009
Some of you may have noticed a new site navigation experience on LinkedIn.  According to Kevin Bury, Principal User Experience Designer at LinkedIn in San Francisco, LinkedIn is in the process of testing a new design.  During this testing phase, some users will see the new design, while others will not...

N.J. Supreme Court Eases Restrictions on 'Super Lawyer' Advertising

Posted on November 07, 2009
The state Supreme Court put New Jersey back in step with the rest of the nation Wednesday and changed the ethics rules to allow lawyers to mention their inclusion in Super Lawyers, Best Lawyers in America or Martindale-Hubbell AV rankings. The changes take effect immediately...

The November issue of Originate! is now online

Posted on November 06, 2009
The November issue of Originate! is now online. Here's the list of articles – and the lead article is always free.   Learn More About Subscribing to ORIGINATE! What does it take to get new clients and generate more work? Put the best ideas and advice to work for you with ORIGINATE! – the online business development newsletter for lawyers...

$50 Discount Ends Tomorrow for Early Registrations to ACC Value Challenge Webinar

Posted on November 05, 2009
Womble Carlyle Prospers by Adopting Association of Corporate Counsel Value Challenge DATE: November 12, 2009 • 10 AM Pacific time • 11 Am Mountain time • Noon Central time • 1 PM Eastern time    Register Now and get the $50 early-bird discount...

Catch the FREE Blog Talk Radio Show on Business Development

Posted on September 29, 2009
Mark your calendars for this Thursday, September October 1 when I'll be taking questions about business development and law firm marketing on the FREE Total PMA blog talk radio show -- see http://bit.ly/PMsbM  Our topic is "Creating a Business Development Action Plan...

Good lawyers. Good leaders. Are they mutually exclusive?

Posted on September 25, 2009
Lawyers are skeptical, autonomous, introverted, resistant to new ideas, urgent and easily discouraged by setbacks, says marketing consultant Mark Beese. Leaders, on the other hand, tend to be trusting, team-oriented, social, open to new ideas, strategic and resilient...

"Green is Good" at LMA Midwest Conference

Posted on September 25, 2009
I'm at the LMA Midwest (new name) conference in Chicago.  The theme is "Green is Good" as "promoting environmentalism is good for your law firm."  The nametag can be planted in the ground and flowers will grow.  All the conference materials are recyclable...

Proving Marketing ROI in One Page

Posted on September 24, 2009
The bane of marketers is proving their value to their law firms. Unless they can do so, they'll be viewed as overhead and a potential cost to be cut.  A clever solution is to send management a regular report on marketing initiatives -- and do so in one page...

Internet on Fire about Social Networking Article

Posted on September 23, 2009
For a passionate response by renowned blogger Kevin O'Keefe to the article, read Twitter for client development for lawyers : Being an intelligence agent as good as it gets Shucks, I didn't mean to cause a fuss when I wrote the article Where to Focus With Social Networking for Marketing the Law Firm Newsletter...

Class on Business Development with Online Social Networking

Posted on September 22, 2009
Program Faculty: Larry Bodine, Esq. A former litigator and 15-year veteran on the Web, I operate some of the top online destinations: The LawMarketing Portal Web site, www...

ALM and Incisive Media Split and Stand Independently

Posted on September 20, 2009
It a little-noticed news item, the little blue Incisive Media frog will be hopping off ALM publications -- most notably The American Lawyer and National Law Journal -- and three dozen newsletters, newspapers, conferences, and web sites that London-based Incisive bought in 2007 for $630 million...

Five Smart Marketing Steps for Challenging Times

Posted on September 18, 2009
According to Susan Van Dyke, the opportunity exists now to take business planning in your firm to the next level.  When you have done so, you and your firm will benefit in the short and long term. By focusing your marketing efforts on high-value, revenue-driving programs, you'll be forced to evaluate all your current activities against the following five criteria: Non-billable time and what you do with it...

$1,200 Fine for Lawyer Who Flamed Judge in Blog Post

Posted on September 17, 2009
State bar authorities in Florida have fined trial lawyer Sean Conway $1,200 for criticizing judge Ft. Lauderdale Judge Cheryl Aleman on a blog. Among other remarks, Conway called the judge an "evil, unfair witch." (Incidentally, the judge herself was sanctioned by a state panel for her "arrogant, discourteous and impatient" manner, according to The New York Times...

Lessons Great and Small from Chief Marketing Officers Forum

Posted on September 16, 2009
Here's a sampling of the rich variety of lessons I learned at the 5th Annual Law Firm Chief Marketing Officers Forum in Chicago, presented by Incisive Media. Follow the high points of the CMO Forum in Chicago on Twitter: #LCMO * * * There will soon be an online social networking site for African-American lawyers, at www...

Lawyer 2.0: The Collaborative Lawyer

Posted on September 15, 2009
Follow the high points of the CMO Forum in Chicago on Twitter: #LCMO First can the lawyer as Valued Advisor, someone whose advice the client trusted.  Second came the Trusted Advisor, a person whom the client trusted.  Now, according to Darryl Cross, VP of Client Profitability for LexisNexis, what clients want is the Collaborative Advisor -- a lawyer who introduces his contacts to his clients and lending sources...

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