Legal Marketing & PR

Zany 47-State Legal Attack on TotalAttorneys.com

Posted on September 15, 2009
A Hartford attorney Zenas Zelotes has filed ethics complaints in 47 jurisdictions, alleging that Kevin Chern, President of TotalAttorneys.com and more than 500 of its lawyer-customers have violated ethics rules and engaged in a vast national criminal conspiracy to mislead consumers...

Webinar: Turning Personal Contacts Into Profitable Business Relationships

Posted on September 14, 2009
PRESENTED BY: Apollo Business Development  SPEAKERS: Larry Bodine, Esq. and Michael Cummings  DATE: September 17, 2009; 1PM - 2:15 PM Eastern time LOCATION: On the Web, on your computer MORE INFO: Michael Cummings; (Tel) 630-572-4798 or mcummings@sageprofessional...

Don't Miss the CMO Forum, Next Week in Chciago

Posted on September 11, 2009
Come learn how to get ahead of the curve in the economic recession and stay to network with Chief Marketing Officers and Marketing Directors. Come discuss the real life issues that are facing CMOs and Marketing Directors today. This conference is geared towards addressing the concerns of small, medium and large size law firms particularly in this economic downturn...

Don't Miss the CMO Forum, Next Week in Chicago

Posted on September 11, 2009
Come learn how to get ahead of the curve in the economic recession and stay to network with Chief Marketing Officers and Marketing Directors. Come discuss the real life issues that are facing CMOs and Marketing Directors today. This conference is geared towards addressing the concerns of small, medium and large size law firms particularly in this economic downturn...

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Don't Miss the CMO Forum, This Week in Chicago

Posted on September 11, 2009
Come learn how to get ahead of the curve in the economic recession and stay to network with Chief Marketing Officers and Marketing Directors. Come discuss the real life issues that are facing CMOs and Marketing Directors today. This conference is geared towards addressing the concerns of small, medium and large size law firms particularly in this economic downturn...

Only 6% of Lawyers Use Twitter

Posted on September 10, 2009
The big surprise in new survey data by Leader Networks shows that the vast majority of lawyers do not use Twitter or any other micro-blogging service. Only 6 percent of lawyers participate in microblogging (Twitter, etc.) but among these lawyers with too much time on their hands, roughly 70 percent report that they tweet at least once per week...

Legal Onramp to Add 14,000 In-House Lawyers as Members

Posted on September 09, 2009
Legal OnRamp -- the leading online social network for general counsel and in-house lawyers -- is adding 14,000 additional corporate lawyers to its membership, as part of a deal with Corporate Executive Board Co. ("CBE"), an executive network based in Arlington, VA...

Shorten URLs Even More with J.mp

Posted on September 06, 2009
First there was tinyurl.com, a free online service that could shorten a 100-character web address (like http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=58&ArticleID=924) to 25 characters (like http://tinyurl...

New Webinar: Turning Personal Contacts Into Profitable Business Relationships

Posted on September 03, 2009
WEBINAR PRESENTED BY:  Apollo Business Development  SPEAKERS: Larry Bodine, Esq. and Michael Cummings  DATE: September 17, 2009; 1PM - 2:15 PM Eastern time LOCATION: On the Web, on your computer MORE INFO: CONTACT Michael Cummings; (Tel) 630-572-4798 or mcummings@sageprofessional...

How To Sell Legal Services

Posted on September 01, 2009
      In this snippet from my presentation at the Get A Life Conference in Chicago, you'll hear how you can: The three places where new business comes from for law firms. Why effective legal selling is not "selling." Questions to ask in a new-business call...

Effective Business Development Initiatives for a Law Firm

Posted on August 31, 2009
Blogger Adrian Dayton, author of the 'Marketing Strategy and The Law' blog, interviewed me about business development strategy for law firms. Among the topics we covered are: Three key elements of a marketing plan. Practice group profitability...

Helping Lawyers Build Relationships and Sell

Posted on August 27, 2009
What is it about the nature of some professionals that stops them being great in business development? UK marketer Peter Kane examines 10 of the big issues – and at the same time suggests ways to help. The areas are also song titles on his  iPod...

Bankruptcy Practice Leads Law Firms Out of Recession

Posted on August 26, 2009
The recession in the legal profession appears to have bottomed out, according to a new Hildebrandt Peer Monitor Report for the second quarter of 2009. The bright spot is that demand growth, defined as growth in billable hours, for bankruptcy is up 22% compared to a year ago...

Last Day to Register for Webinar: How to Win More RPFs

Posted on August 26, 2009
Today is your last chance. Learn the best practices from both the legal and accounting professions in the live webinar "How To Win A Competitive Proposal Process" broadcast tomorrow, Thursday August 27, 2009.  Learn the mistakes to avoid from business development experts Gail Huneryager, Director of Business Development, Crowe & Dunlevey, along with Michael Cummings and me of Apollo Business Development...

The Top 46 Law Firms that Represent Corporate America

Posted on August 25, 2009
Incisive Media researched the Fortune 100 to find out which law firms they used in 2008 in each of the following practice areas: Corporate transactions Torts and negligence Commercial law and contracts litigation Employment and labor litigation Intellectual property...

Interview: Collaboration is the Key to Finding New Business

Posted on August 24, 2009
Want to find out the most efficient hunting organization in the world? Or how to find a counterpart to go to market with?  Check out Ari Kaplan's interview with me about business development, Twitter and the bright side of the down economy.  Listen to the 4-minute excerpt of our conversation here...

How to be in the Top 3 of the Firms under "Google Maps"

Posted on August 21, 2009
It's well-known that people look up phone numbers, business addresses and restaurant menus on Google Local.  Just type in the Google box "Mexican Restaurant Lisle Illinois" and you'll find my favorite local restaurant in position "D...

Paid Search Results Bring Bigger Spenders than Organic Search Results

Posted on August 19, 2009
Now here's something I didn't expect: according to a new study by Engine Ready, an Internet marketing company, suggests that visitors who get to retail sites through sponsored links are more likely to buy than those who click on organic results. They also spend more; the average order of a paid linker was $11 higher, at $117...

How to Win More RFP Competitions

Posted on August 19, 2009
Law firms nationwide are overwhelmed with RFPs from corporations looking for better rates. More clients are opening their business to a competitive proposal process – where two, three or more equally qualified firms vie for the business. Learn the best practices both within the legal and accounting professions in the live webinar "How To Win A Competitive Proposal Process" broadcast on August 27, 2009...

Supercharge Your Referrals with Technology

Posted on August 17, 2009
According to Steve Matthews and Reid F. Trautz, social networking sites are free services to connect to others through your existing relationships in order to obtain business referrals and build new alliances for future business. "Know that every time you participate in your network you make small deposits into relationships in order to maintain them and have them grow," they said...

More Positive Economic Indicators

Posted on August 14, 2009
More economic indicators for the legal profession show that the recession is ending and that a recovery is beginning. Law firm marketing professionals point to several positive indicators: ... Fed Views Recession as Near an End. On August 12, 2009, the Federal Reserve said that the recession is ending and that it would take a step back toward normal policy...

August 2009 Issue of Originate! is Online

Posted on August 13, 2009
Prepare for better business development with the talking points from this month's featured articles in Originate!, the business development newsletter. Lead Article: Making His Mark – 8 Things an IP Lawyer Wished He Had Known Sooner about Making Business Development Work Attorney Nicholas Weston knew he had to do something different at his boutique IP firm...

Turning Your Social Networking & Web Presence Into Billable Work

Posted on August 12, 2009
Today is the last chance to register. PRESENTED BY: Apollo Business Development  SPEAKERS: Larry Bodine, Esq. and Michael Cummings  DATE: August 13, 2009; 1PM - 2:15 PM Eastern time LOCATION: On the Web, on your computer MORE INFO: CONTACT Michael Cummings; (Tel) 630-572-4798 or  mcummings@sageprofessional...

A Marketer's Guide to Alternative Billing Methods

Posted on August 11, 2009
Clients are inquiring about alternative fees, which leave most law firms flummoxed.  Hourly billing is all that many law firms are familiar with. Now Susan Van Dyke, the president of the Vancouver Chapter of the Legal Marketing Association, demystifies several alternative billing models: Blended rates Capped fees Contingency fees Fixed fees Retainers Success fee "American lawyers and firms are now undeniably called upon to introduce more creative approaches to billing by in-house legal departments," she writes on the LawMarketing Portal...

Discount to Webinar: Compensation for Client Development

Posted on August 10, 2009
LawMarketing Blog readers will save $75 with Discount Code LMLS on CCM's audio conference.... Compensation for Client Development: How to Recognize and Track New Business Origination Tuesday, August 11, 2009  |  2:00 PM to 3:15 PM Eastern Register Now or Order the CD! Description: Client development is one of the most crucial factors for setting lawyer compensation...

Drinker Biddle Prospers after Adopting the ACC Value Challenge

Posted on August 07, 2009
We are at the tipping point, and one of the law firms leading the way into the future is Drinker Biddle & Reath LLP, a national law firm with nearly 700 lawyers in 12 offices representing midsized enterprises to Fortune 50 companies. Drinker Biddle has fully embraced the ACC Value Challenge...

Martindale Connected Passes 12,000 members

Posted on August 06, 2009
Back on March 31, Martindale Connected launched with 3,000 members and a headwind of withering skepticism.  Despite this, the online social network has crested over 12,000 members in just 4 months. I joined myself, made a few connections and am experimenting by starting some discussions...

Getting Billable Work from Online Social Networking

Posted on August 06, 2009
Today's hottest question is how to get new clients and revenue from online social networking.  Should you spend time on FaceBook, LinkedIn, Martindale Connected, Legal Onramp, My Space, Plaxo, Spoke or Twitter? Most lawyers don't know where to begin...

Guerilla Marketing with Gecko Magnets

Posted on August 04, 2009
In a delightful guerrilla marketing campaign, phone company Telus placed hundreds of gecko-shaped magnets over 18 high-traffic transit shelter ads in downtown Vancouver. The magnetic side of the geckos read "Bundle and save on the sure-footed network...

Enlarging Revenue Pipelines into Your Firm

Posted on August 04, 2009
What is the methodology for getting new clients and generating new revenue? Find out in a podcast recorded by Adrian Dayton where I explain how it's done.  The title of the podcast is "No Twitter for Lawyers? Hear marketing pro Larry Bodine's Take," but we don't talk about Twitter until the last 5 minutes...

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